I was never a fan of the logo for Charlie Baker's gubernatorial campaign. The concept wasn't too bad... taking the 'B' of Baker and morphing it into red and white stripes sounds like a good idea, but I don't think it was successfully done here:

But what makes the logo even worse is it's lack of originality. I recently came across the logo for a company called Badger Meter in a book of logos I have. I know nothing about this company, but according to their website, they are "a leading manufacturer and marketer of flow measurement and control products, serving water utilities, municipalities and industrial customers worldwide."

Here's their logo:

Looks familiar doesn't it? Now, I am by no means suggesting Baker's campaign copied Badger Meter's logo. But the similarities are obvious. While the Baker logo resembles the red and white stripes of the American flag waving, I think it is safe to assume that Badger Meter's 'B' logomark is symbolic of flowing water.

That these two logos were independently created with similar results, supports my belief that neither are that very good. Badger Meter's has a slight edge. One reason being that the font it started with is better, Secondly, the logomark can stand on it's own. Unlike the Obama "O' logo, the 'B' of Baker doesn't work as a solitary logomark, and, was never used as such. But, as stylized text, it still doesn't work completely because the 'B' is slightly obfuscated by the waving red and white stripes.